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Photo credits: Jo-Anne McArthur / We Animals
Industrial Egg Production: The Hidden Cost of Every Carton
Help us dismantle the marketing myths and empower consumers with evidence-based facts.
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Biological Reality vs. Industry Narrative
There is a profound disconnect between what the egg industry sells and what hens actually experience. Marketing materials depict pastoral scenes and "natural" living, but the biological reality for the animals is far darker.
Whether the carton says "Cage-Free" , “Free-Range”, or not, millions of hens are reduced to mere production units. They are denied their most basic cognitive and behavioral needs—unable to forage, dust-bathe, or escape the stress of extreme confinement. This isn't just a management issue; it is systemic suffering built into the business model.
Egg-Truth exists to bridge this gap. We bypass the industry's sanitized narrative to present the public with the qualitative and quantitative reality of egg production. We believe that when consumers have access to the unvarnished facts, they make compassionate choices.
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Education Is Our Only Weapon
We don't receive government grants. We don't have corporate sponsorship. This independence is critical—it allows us to report on the industry without compromise—but it also means our educational platform relies strongly on individual contributions.
Your donation helps disseminate the truth. It allows us to maintain a digital presence that counters billion-dollar marketing budgets with verifiable facts.
Here is how your financial support translates to impact:
$5/month — Supports regular social media content creation exposing industry practices.
$10/month — Powers continuous ads to reach new audiences with evidence-based information.
$25/month — Keeps our website online and accessible to consumers seeking the truth.
One-time donations — Allow us to allocate funds exactly where they are most needed to advance our mission.
Fill out the form below or visit this link to donate directly to us. We’ll provide you with a receipt for tax.
The Cycle Continues Until We Act
Every day that passes is another day of unchecked marketing. Consumers are making decisions right now based on incomplete or misleading information. The industry relies on this silence to maintain the status quo.
We cannot wait for regulation to catch up with ethics. We need to educate the public today.
Please, support our work. Help us reach the next consumer ready to learn the truth.
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