Our team consists of a diverse background of individuals with varying knowledge in the fields of animal welfare and nutrition.

If you wish to reach any member of our team, don't hesitate to send an e-mail via our Contact Us page.


Juliane Priesemeister, Executive Director

Juliane worked almost a decade for an international corporation as an information designer. Generating compelling visual stories was her daily deed, but as much as she enjoyed the creative work the big corporation environment left her hungry for substance and impact.

When she started her yoga journey a few years ago the “do no harm” philosophy pushed her to align work with her personal ethics and values. Today she uses her omnibus skill set, including marketing communications, economics, and graphic design, to reveal the truth about the egg industry to consumers.


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Nigel Osborne, Advisor

Nigel has years of experience related to animal rights and on-line advocacy. He personally supports a variety of organizations from farm sanctuaries, animal rescue organizations and animal rights groups. Nigel's extensive background in the publishing, outdoor advertising, printing and web design industries over the last 25 years provides him with a strong, creative acumen and business management experience. Through Egg-Truth.com and it's social media channels, Nigel seeks to educate the public about global egg production and expose the conditions for the billions of hens condemned to laying every year.


Alex Ventimilla, Advisor

Alex is a third-year PhD student in the Department of English and Film Studies at the University of Alberta

Passionate about ecology, he firmly believes in the impact of storytelling on shaping our perspectives. He believes that the narratives we engage with through reading, watching, and listening play a crucial role in defining our connections with both human and non-human beings. His area of research revolves around examining how varying forms of media and narratives on ecological topics influence our comprehension of our relationship with the natural world and our place within it.


Krista Hiddema, Advocacy Director

Krista spent the first 15 years of her career in human resources including as the Vice President of HR for one of the largest tech companies in the world. Krista then founded a boutique employment law firm in Toronto where she consulted to employers across Canada and the U.S. for a decade. To pursue her true passion, Krista sold her practice to lead Mercy For Animals in Canada where she led twelve undercover investigations into factory farms and slaughterhouses. Today Krista consults with animal protection organizations across North America on matters of organizational development. In addition to holding five degrees and designations in human resources, she is pursuing her doctorate focused on the employment experiences of animal rights activists.

Visit Krista's website.


Special Mention

We wish to extend a very special thank you to Karen Davis, PhD of United Poultry Concerns. Karen is the preeminate expert on poultry, a widely published author and media spokesperson, op-ed contributor to respected news organizations such as the New York Times, Washington Post, Chicago Sun-Times, Wall Street Journal, Los Angeles Times and many more. Her book Prisoned Chickens, Poisoned Eggs: An Inside Look at the Modern Poultry Industry (1997)”, was instrumental in providing a wealth of information and assistance for much of the content contained on our website.

We would also like to thank J. David Spence, M.D., FRPC, FAHA, Professor of Neurology and Clinical Pharmacology, and Director, Stroke Prevention & Atherosclerosis Research Centre at the Robarts Research Institute, University of Western Ontario, London, Canada, for his generosity on providing invaluable information and research data on egg nutrition. And, we also wish to thank Dr. Michael Greger, of Nutrition Facts, a physician, speaker, New York Times Best Selling author of How Not To Die and graduate of Cornell University College of Agriculture and Life Sciences, Tufts University School of Medicine.

And a special thank you to both Sheryl Greenspan for her generosity in providing her editing services.