Mission & Vision
Photo credits: human.cruelties
Unveiling the Truth and Catalyzing Change
Hens are bred to produce so many eggs, their bodies break down. They endure painful infections, bone fractures from calcium depletion, organ failure, and slaughter at a fraction of their natural lifespan. We share their truth so you can help end their suffering.
Contents:
Our Mission
Our mission is two-fold:
Uncover the grim realities of egg production. Through data compilation, research synthesis, and documented evidence, we expose what the industry keeps hidden—the suffering inherent to how hens are bred, confined, and exploited.
Ignite a movement towards ethical choices. We believe that when people see the evidence clearly, they choose differently. We're dedicated to making that evidence accessible, undeniable, and actionable.
We are part of The Truth Organization, but we specialize entirely in eggs because this industry affects billions of animals and deserves dedicated, relentless attention.
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Our Strategic Approach: Four Stages of Change
Stage 1: Expose the gap. Between what the industry claims and what research shows. Cage-free vs. Actual confinement. “humane” vs. Documented suffering. This gap is where doubt grows.
Stage 2: Provide the evidence. We don't just say “it's wrong”—we show why, with research, data, and documentation. We make the evidence accessible and undeniable.
Stage 3: Normalize the alternative. We show that not eating eggs is normal, possible, delicious, and healthy. Plant-based options aren't sacrifices—they're improvements.
Stage 4: Sustain the movement. Through community, education, and ongoing reporting, we ensure that people who've made the shift stay informed and become educators themselves.
Why It Matters
Hens are bred to produce 250–300 eggs per year. Their bodies are built for 10–20. This extreme manipulation breaks them from the inside out—and it happens in every system, because the problem isn't how they're housed, it's what we've done to their bodies.
Their bones fracture. The constant demand for eggs drains so much calcium that over half of all hens suffer broken bones. They live in pain, but they keep producing until their bodies collapse.
Their organs fail. Reproductive systems overwhelmed by eggs they were never meant to lay. Livers and kidneys pushed beyond what any body can sustain. Disease isn't an accident—it's designed into them.
They're depleted. Every single day, their bodies are forced to create something that strips them of nutrients, causes chronic pain, and ages them at an unnatural speed.
They're killed as teenagers. At 18–24 months old, their production drops and they're sent to slaughter. They could have lived over 15 years.
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Help Us Reach More People With This Truth
Your support helps us directly in reaching people questioning their egg consumption.
What Happens When You Join Us
When supporters fund our work, we reach more people at critical decision-making moments. Each person who sees the evidence clearly is one more person choosing compassion over convenience. One person becomes ten. Ten becomes a hundred.
Our Vision
We envision a world where:
The myth of “humane eggs” is exposed and rejected.
People understand that no system of egg production can be ethical when the breeding itself causes inevitable suffering.Eggs are recognized as optional.
Nutritionally, culturally, and practically unnecessary. Plant-based alternatives are delicious, accessible, and normalized.Every hen is valued as an individual.
Their capacity to suffer matters. Their natural behaviors matter. Their lives have value beyond productivity.People move away from eggs with confidence.
Because they've seen the reality, understood the evidence, and chosen compassion.
Why Trust Egg-truth
✓ Every claim sources to peer-reviewed research and verified industry data. We don't make assertions without evidence.
✓ We're led by experts dedicated to this work. Our team brings years of research and advocacy experience. [Meet our team]
✓ We share primary evidence — Undercover footage that speaks for itself. [View undercover footage archive]
✓ We're supported by partners who share our values. Organizations and donors who believe in evidence-based advocacy. [See our sponsors and backers]
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Part of a Bigger Picture
Egg-Truth is part of The Truth Organization, which investigates both egg and dairy production with the same commitment to research-backed truth and compassionate advocacy.
Both industries rely on myths of "humane" production. Both industries affect billions of animals. Both deserve focused, sustained attention.
Donate
Your donation helps expose industry myths and moves people toward compassion.