About Us Juliane Priesemeister About Us Juliane Priesemeister

Peaceful Holidays and a Compassionate 2024

Embark on a reflective journey with our Executive Director, joining us in exploring the narratives that shaped our advocacy and sparked conversations about compassion. Your brief moment of reflection holds the power to deepen understanding and inspire meaningful connections toward a more compassionate world.

In these final days of 2023, we take a pause to reflect back on 12 months of dedicated animal advocacy. While more individuals are embracing compassion in their dietary choices, the reality remains that profound and widespread suffering persists in our world. Numerous new undercover investigations have exposed the extent of cruelty that we are determined to help eradicate.

As you join us in these reflections, presented by our Executive Director, Julie, take a moment to deliberate on your own culinary choices from this impactful year.


As I sit down at my desk, reflecting on the past 12 months of speaking up for the animals, a wave of emotions overcomes me. It's been a year of truth-telling and exposing the raw realities behind the egg and dairy industries. Despite these revelations, the world around me appears wrapped up in festive celebration.

The holidays have a unique way of masking the suffering that goes into the making of our favorite dishes. We've become experts at focusing on the end product—the golden-brown turkey, the rich cheesecake, and the creamy eggnog. Yet, it's time we shift our gaze to the process—the journey these products take from farm to table. A journey fraught with pain, suffering, and a deep disregard for life.

This year, we've laid bare the harsh realities of animal agriculture, urging you to see beyond the joyful facade; urging you to pause. Take a moment to consider the weight of your choices and the impact on the lives of animals. It's not a call for guilt but a call for awareness, for a conscious decision to align actions with values.

Let's choose love over self-focused feasting. Let's extend our circle of kin in our celebrations and include those in our thoughts that are often overlooked. It's not about giving up joy; it's about finding joy in choices that spread love, not pain.

As you welcome the new year, rethink your resolutions to include not just personal aspirations but also a commitment to cultivating a less cruel plate.


Before we extend our wishes for a peaceful holiday, we like to share a glimpse of the month ahead. To conclude this year with a positive tone, we will be sharing our favorite videos and stories on Facebook, Instagram, and Twitter; unveiling animals, advocates, sanctuaries, and organizations who are actively weaving the fabric of a more compassionate world. Please watch out for these and follow us on your preferred social media channel if you haven’t yet.

Stay alert for upcoming announcements that will bring you a refreshed Egg Truth newsletter and a brand new one for Dairy Truth. As we align our steps on the path of our collective journey, we extend our deepest gratitude for your ongoing support and care for the animals. May the new year usher in a future where every decision is rooted in compassion. Wishing you peaceful holidays and a promising start to the new year!


Juliane Priesemeister, Executive Director

Juliane worked almost a decade for an international corporation as an information designer. Generating compelling visual stories was her daily deed, but as much as she enjoyed the creative work the big corporation environment left her hungry for substance and impact.

When she started her yoga journey a few years ago the “do no harm” philosophy pushed her to align work with her personal ethics and values. Today she uses her omnibus skill set, including marketing communications, economics, and graphic design, to reveal the truth about the egg industry to consumers.

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About Us, Egg Industry Juliane Priesemeister About Us, Egg Industry Juliane Priesemeister

Peeling Back the Layers of the Egg Industry: Egg-Truth Team on 'The Vegan Report'

Egg-truth.com is the initiative revealing what goes on behind the scenes of the egg industry. Beyond the marketing lies of the poultry business hides a harsh reality of merciless exploitation. Join Nigel, Julie, and Ryan in discussing the fate of chickens, the largest standing population of a single bird species in Earth's history.

The Egg-Truth Team is on ‘The Vegan Report’ podcast, where we expose the truths about the egg industry. Beyond the glossy façade of the poultry business, we're unmasking the harsh truths that lie beneath the surface.

But this is no ordinary podcast. It's a unique opportunity to meet us—Nigel and Julie—face-to-face on camera. We're sharing our personal vegan journeys and the driving force behind our mission.

Join us as we further discuss the origin of Egg-Truth and the unwavering motivation that propels us to amplify the voices of hens trapped within the egg industry. From dismantling misleading marketing narratives to peering into the lives of the largest population of a single bird species in Earth's history, this episode is a deep dive into our food system.

Together with Ryan, we aim to uncover the truth and empower listeners to make more compassionate choices—ultimately encouraging them to leave eggs off their plate.

Listen to “The Brutal Truth Behind the Egg Industry” on Every Podcast and uncover the realities that drive us to make a difference.


The Vegan Report offers you a window into the global fight for animal welfare. If you are an animal lover, subscribe now! Don't miss out on educational, fascinating, and inspiring conversations for a more compassionate and just world.

Episodes are posted every Tuesday. The Vegan Report is also on YouTube (@veganreportpodcast) and Instagram (@veganreportpodcast).


Juliane Priesemeister, Executive Director

Juliane worked almost a decade for an international corporation as an information designer. Generating compelling visual stories was her daily deed, but as much as she enjoyed the creative work the big corporation environment left her hungry for substance and impact.

When she started her yoga journey a few years ago the “do no harm” philosophy pushed her to align work with her personal ethics and values. Today she uses her omnibus skill set, including marketing communications, economics, and graphic design, to reveal the truth about the egg industry to consumers.

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About Us Nigel Osborne About Us Nigel Osborne

Welcome to Egg-Truth!

Welcome to Egg-Truth! A website designed to educate and inform consumers, and the public at large, about the true nature of: industrialized egg production, it's affect on human health, the environment, and most importantly, the hens who endure one of the most miserable and heavily exploited existences in all of animal agriculture.

Welcome to Egg-Truth! A website designed to educate and inform consumers, and the public at large, about the true nature of industrialized egg production, it's affect on human health, the environment, and most importantly, the hens who endure one of the most miserable and heavily exploited existences in all of animal agriculture.

Some of the images and content on this web site are of a graphic nature - if you are upset by this, we are sorry. However, it is virtually impossible to tell the true story of egg production and its associated horrors without the use of still images and video. As they say, "a picture is worth a thousand words", and by extension, a video could be worth 10,000.

Often, it is human nature to avert our eyes when we see things that are upsetting, violent or graphic in nature. It is our mind attempting to avoid any potential trauma as a result of looking at unpleasant imagery. Unfortunately, given the amount of eggs consumed globally, our appetite for eggs contributes to the suffering of hens on an unprecedented scale. No animal, with perhaps the exception of chickens raised for meat, endures more suffering, qualitatively and quantitatively, than egg laying hens.

Chickens are social, intelligent and sensitive creatures who are capable of exhibiting problem solving, critical thinking, empathy and a host of other cognitive functions we normally associate with the companion animals we keep in our homes like dogs and cats. Despite this, global, industrialized egg production sees hens as merely a means to an end - a limitless supply of a commodity called: the 'egg'.

While it is true that eggs contain some goodness from a nutritional standpoint, there is nothing healthy in eggs that can't be obtained in far healthier forms of other foods where animal welfare is much less of a concern or not at all. And, many of those foods do not contain the constituents in eggs that are unhealthy and contribute over time to various diseases in humans.

Environmentally speaking, the urine, faeces, methane, ammonia and other toxic gases that are a by-product of billions of hens farmed and slaughtered annually, must be remediated. However, the soil, ground water, rivers, streams, ponds, lakes and coastal run-off areas around the world pay the price as the final destination for much of this waste - and this has a negative impact on our health and wildlife as well. Animal agriculture has become under increasing scrutiny for the amount of water and land dedicated to hydrate farmed animals and to grow food to feed billions of animals confined in feed lots, sheds and barns around the world. And this is no less of a concern with egg production as it is with other species farmed and harvested for human consumption.

We hope you find this website informative. We also hope you share it far and wide - our goal is to become the #1 destination on the web for fact-based information on global, egg production. A lofty goal no doubt, but with your help, we hope to get there one day - and the sooner the better! We intend to post regularly on our blog and our social media channels as they come on-line. So please check back with us frequently, and if you have any questions, need additional information or have suggestions for our website, don't hesitate to reach us via our Contact Us page.

Many thanks!

Photo credit banner image: Jo-Anne McArthur / We Animals

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